var base_url ='http://202-124-244-34.dedsvrs.net/test_alexandra/anzchog/';

var book = {
  src:base_url+'flash/sifr.swf'
};

sIFR.activate(book);

sIFR.replace(book, {
  selector: 'h1'
    ,css: [
      '.sIFR-root { text-align: left; font-size: 24px; font-weight: normal; color: #009DEB; margin: 0; padding: 0;}' ,
      'em { font-style: normal; font-weight: bold;}',     
    ], wmode: 'transparent'
  });